Rebuilds | Strengthens | Silkens
A lightweight crème serum that glides through the hair, infusing the cuticle only where it’s needed. Additionally, it leaves no residue or coating.
Virtue® Split End Serum helps repair and seal broken ends while it protects against future fraying. With this ultra-nourishing damage-fighter, we’ve finally cracked the code to put an end to split ends.
Chock-full of our patented Alpha Keratin 60ku® protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends.
• All hair types with damaged or split ends.
• Perfect for hair that’s been regularly exposed to heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
How to use
Apply a small amount of product to clean, damp or dry hair, from mid-length to ends. Style normally.
Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Ammonium Acryloyldimethyltaurate/VP Copolymer, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Keratin, Panthenol, Brassica Campestris/Aleurites Fordi Oil Copolymer, Butyrospermum Parkii (Shea) Oil, Oryza Sativa (Rice) Bran Extract, Moringa Oleifera Seed Oil, Adansonia Digitata Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Caesalpinia Spinosa Fruit Extract, Camellia Sinensis Leaf Extract, Quercus Petraea Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Tocopherol, Citrus Paradisi (Grapefruit) Fruit Extract, Hydrolyzed Quinoa, Salvia Hispanica Seed Extract, Oryza Sativa (Rice) Extract, Hydrolyzed Adansonia Digitata Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Madecassoside, Xylitol, Asiaticoside, Trehalose, Galactoarabinan, Glycerin, Jojoba Esters, Hydrogenated Olive Oil Unsaponifiables, Sodium Dilauramidoglutamide Lysine, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Extract, Diisostearyl Malate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cinnamidopropyltrimonium Chloride, Gluconolactone, Caprylyl/Capryl Glucoside, Ethyl Oleate, Dehydroacetic Acid, Phenethyl Alcohol, Sorbitan Oleate, Polyquaternium-37, Parfum (Fragrance), Bis-Cetearyl Amodimethicone, Polysorbate 20, Ceteareth-7, Ceteareth-25, Maltodextrin, Quaternium-95, Isododecane, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Alcohol, Potassium Sorbate, Calcium Gluconate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Caprylic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Benzoate, Phytic Acid, Citric Acid, Hexyl Cinnamal, Benzyl Salicylate, Coumarin, Linalool, Limonene, Geraniol.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.