Recovery Shampoo

4.6 726 reviews
Recovery Shampoo
Cleans | Replenishes | Nourishes A luxurious, lathering shampoo with a clean but hydrating finish. ... Learn more

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  • Description

    Cleans | Replenishes | Nourishes

    A luxurious, lathering shampoo with a clean but hydrating finish.

    Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

    Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

    • All hair types, especially hair that’s damaged or in need of extra care
    • Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Cleans | Replenishes | Nourishes

A luxurious, lathering shampoo with a clean but hydrating finish.

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

• All hair types, especially hair that’s damaged or in need of extra care
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then work into a lather at the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner (Replenishing, Full, Soft). Advice Virtue shampoos are very concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it up before apply it directly to the hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Reviews

4.6/5
728 reviews
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4.6/5
728 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Andra F.

27/02/2024

5/5
User Review without direct purchase

Immediately improves the texture of

Immediately improves the texture of my hair. Makes it feel so soft and healthy. Love this shampoo!!

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Originally posted on VIRTUE

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Serena B.

25/02/2024

5/5
User Review without direct purchase

Perfect for fine, dry hair

As I'm aging, my hair is getting more & more dry. The Recovery Shampoo & conditioner are gentle and moisturizing without weighing my hair down. Unlike some gentle shampoos, this lathers nicely and your hair "feels" clean. My hair is very fine and a lot of moisturizing shampoos & conditioners leave it flat. That's not the case with Recovery. I love it!

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Devon S.

21/02/2024

5/5
User Review without direct purchase

healthy and smooth

great smell, leaves hair feeling healthy and not weighed down

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Debra F.

20/02/2024

5/5
User Review without direct purchase

Product is great. Containers need

Product is great. Containers need work even unopened in a suitcase they leak and would love to get the bigger sizes but the pumps don’t work all the time and can’t get the bottles open to retrieve what’s inside

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Melissa A.

20/02/2024

5/5
User Review without direct purchase

Adds shine to dry dull hair

This shampoo has completely transformed my dry, dull, brittle hair into shiny and soft hair. It’s amazing!

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Darlene G.

19/02/2024

5/5
User Review without direct purchase

Heaven

Recovery shampoo and conditioner has been my absolute favourite for the past few years. I love how it makes my hair feel and smell. Shea butter vanilla cream.

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Kim K.

13/02/2024

5/5
User Review without direct purchase

Feels heavenly!

I’ve tried many shampoos, but this one made an immediate difference! Makes my hair softer with less visible damage. It feels heavenly!

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Katie

07/02/2024

5/5
User Review without direct purchase

My New Go To

I recently discovered Virtue Labs products and find that the recovery line for my fine, dry hair works wonders. I have seen a significant change in my hair since using this line. In my opinion Virtue Labs offers some of the best hair care products in the market!

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Cinnamonbunss

02/02/2024

1/5
Verified buyer

Disappointed at how this made my ends dry and my hair SO greasy as soon as it dried. Tried it several times. I had high hopes, but not for me.

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April L.

31/01/2024

4/5
User Review without direct purchase

Just ok

I love the smell and the lather. Haven’t seen a huge difference in my hair but am thinking of trying a different type.

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Mary M.

29/01/2024

5/5
User Review without direct purchase

More moisture for my hair.

I love this product. As I’m aging, I need more moisture for my hair. It might be nice to promote those products more….. maybe show ads with real people. It was a little hard to figure out what products offer that.

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barb f.

24/01/2024

5/5
User Review without direct purchase

The best

Love what it does for my hair and the scent is perfect. Wish your other products smelled as good.

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After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.