Recovery Shampoo Recovery Shampoo

Cleans | Replenishes | Nourishes A luxurious, lathering shampoo with a clean but hydrating finish. ... Learn more
4.4 362 Reviews
Recovery Shampoo
172.00 AED

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  • tab description Details

    Cleans | Replenishes | Nourishes

    A luxurious, lathering shampoo with a clean but hydrating finish.

    Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

    Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

    • All hair types, especially hair that’s damaged or in need of extra care
    • Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

  • tab tips How to use
    Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then work into a lather at the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner (Replenishing, Full, Soft). Advice Virtue shampoos are very concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it up before apply it directly to the hair.
  • tab ingredients Ingredients
    Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
  • Reviews
    See customer reviews
    Rated 2 out of 5 by from Below expectations It is not so good and value for money is not all there
    Date published: 2022-08-01
    Rated 3 out of 5 by from Very average! I’ve been using it last 4 weeks 3 times a week and honestly I don’t understand for what possible reason I spent that much money on it!!!
    Date published: 2022-01-17
    Rated 4 out of 5 by from Moisturizing, need very little goes a long way I bought this roughly a month ago, and have used very little. You only need one or two pumps for a clean , good run. Smell is neutral to a banana like smell. Foams up satisfyingly, even though it is without sulfates. Does not strip my hair colour. Leaves hair soft , unlike other sulfate free shampoos.
    Date published: 2020-09-08
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After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.