The ultimate do-it-all mascara—now in a mini-size—designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mini Mascara. Designed to deliver Rihanna’s full lash look on the fly, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.
Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.
Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.
*In an independent clinical study on 35 women
AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).
Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.