A multi-benefit brow serum that noticeably improves texture, manageability and encourages the appearance of fuller-looking brows
Your future brows begin with a stroke of Genius. Brow Genius® Conditioning Brow Serum blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you’ve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.
- Proven to strengthen hair surface by 52%*
- Proven to reduce breakage by 52%*
- Proven to improve texture by 85%*
- Proven to increase smoothness and softness by 85%*
USER PERCEPTION CLAIMS
- 86% said brows no longer look sparse
- 88% said brows appeared fuller
- 95% said brows look healthier
- 96% saw an improvement in the appearance of their brows
- 95% said brow hair feels protected against breakage
- 93% said brow hair feels less brittle
- 92% saw improved brow texture
- 96% said brows felt smoother, softer and more conditioned
- 93% said their brows were easier to style
- 91% said brow hair is more manageable
- 90% said brow makeup is easier to apply
- 98% said brow hair feels nourished and hydrated
Directions for use
- Before use, cleanse skin as normal and pat skin dry.
- Apply directly to clean brows, focusing on sparse areas.
- Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.
- Use short, hair-like strokes starting at the root and working in the direction of hair growth.
- Allow the formula one to two minutes to dry before grooming and styling your brows.
- Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
- Brow Genius requires continued use to maintain benefits.
- Keep out of eyes. Discontinue use if irritation occurs.
WATER/AQUA/EAU, RICINUS COMMUNIS (CASTOR) SEED OIL, GLYCERIN, PANTHENOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, BUTYLENE GLYCOL, PROPANEDIOL, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, MYRISTOYL PENTAPEPTIDE-17, ACETYL TETRAPEPTIDE-3, BIOTIN, DEXTRAN, PANAX GINSENG ROOT EXTRACT, TRIFOLIUM PRATENSE (CLOVER) FLOWER EXTRACT, CAFFEINE, C15-23 ALKANE, TOCOPHERYL ACETATE, DECYL GLUCOSIDE, LECITHIN, ALCOHOL, ETHYLHEXYLGLYCERIN, C13-14 ALKANE, POTASSIUM SORBATE, CITRIC ACID, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, SODIUM BENZOATE, TARTARIC ACID, BENZOIC ACID, BENZYL ALCOHOL, TOCOPHEROL
Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience.
anastasia beverly hills
Brow Genius® - Conditioning Brow Serum